The personal information we collect depends on how you interact with Purezae and our website.

We may collect the following categories of information:

• Contact information , such as your name, email address, shipping address, billing address and telephone number.
• Order information , including products purchased, order details, fulfillment information, returns, refunds and transaction-related information.
• Account information , if customer account features are available and you choose to create or use an account.
• Customer support information , including messages, questions, order numbers, photographs and other information you choose to provide when contacting us.
• Device and website usage information , which may include your IP address, browser type, device type, operating system, pages viewed, referring pages, website interactions and similar technical information.
• Marketing and advertising information , such as interactions with advertisements, marketing communications, campaign attribution information and related preferences.
• Cookie and similar technology information , where cookies, pixels, scripts, local storage or similar technologies are used.

You may provide personal information directly to Purezae when you:

• Place or attempt to place an order
• Create or use a customer account
• Contact customer support
• Request a return, refund, replacement, order change or cancellation
• Subscribe to marketing communications
• Complete a form or otherwise communicate with us

When you visit or interact with our website, certain information may be collected automatically through cookies, pixels, scripts, server logs and similar technologies.

This information may include device identifiers, IP address, browser information, website activity, advertisement interactions, referring URLs and other technical or usage information.

We may receive information from service providers and business partners where reasonably necessary to operate our online store and services.

These sources may include:

• Shopify
• Payment service providers
• Shipping and fulfillment providers
• Analytics providers
• Advertising and attribution providers
• Fraud-prevention and security services
• Other technology providers used in connection with Purezae

Information received from these providers may include order, payment-status, fulfillment, delivery, device, website interaction, advertising, attribution, security or related service information.

We may use personal information for purposes including:

• Processing and fulfilling orders
• Providing order confirmations and shipment tracking
• Processing returns, refunds, replacements, changes or cancellations
• Providing customer service and responding to inquiries
• Maintaining, operating and improving our website
• Personalizing aspects of the shopping experience where appropriate
• Protecting our website, customers and business against fraud, abuse or security threats
• Measuring website performance and understanding website usage
• Measuring and improving advertising performance
• Performing advertising attribution and campaign optimization
• Sending marketing communications where permitted
• Complying with applicable legal and regulatory requirements
• Enforcing applicable agreements, policies and terms

Payment methods available for your purchase are displayed during checkout.

Payment and transaction information may be processed by Shopify and applicable payment service providers in order to process your purchase, prevent fraud, provide transaction services and satisfy applicable legal or financial requirements.

Secure encryption technologies are used during checkout to help protect information transmitted through the checkout process.

Purezae operates its online store using Shopify .

Shopify and services operating through the Shopify platform may process personal information in connection with ecommerce hosting, checkout, order processing, security, fraud prevention, analytics, customer privacy features and other services required to operate our online store.

Purezae and applicable third-party service providers may use cookies, pixels, scripts, local storage and similar technologies in connection with our website.

These technologies may be used to:

• Operate essential website and checkout functions
• Remember customer preferences
• Maintain website security
• Help detect or prevent fraud
• Measure website traffic and performance
• Understand how visitors interact with the website
• Measure advertising performance and attribution
• Support advertising, personalization and campaign optimization where applicable

Where required by applicable law, and where applicable privacy or consent controls are available on our website, visitors may use those controls to manage certain non-essential cookies and similar technologies.

Purezae may use AppLovin as a third-party advertising and marketing technology provider in connection with our advertising campaigns.

When AppLovin advertising technologies, including pixels, cookies, scripts or other integrations, are enabled on our website, AppLovin may collect or receive certain information relating to your device, browser, interactions with our website, purchases or other conversion events, and interactions with advertisements.

Information may be shared with or collected by AppLovin for advertising and related purposes, including:

• Advertisement delivery
• Campaign attribution
• Advertising measurement
• Fraud prevention
• Campaign optimization
• Interest-based advertising where permitted
• Improving advertising services and related technologies

Depending on the technologies enabled and applicable privacy requirements, information processed in connection with AppLovin may include IP address, device and browser information, identifiers, website activity, advertising interactions, transaction or conversion events and related technical information.

Where required by applicable law, privacy choices or consent controls relating to advertising technologies may be made available through Purezae or through applicable browser, device or platform controls.

Purezae may work with advertising, analytics, measurement, attribution and technology providers to understand how customers discover and interact with our website and advertisements.

These providers may process information in order to:

• Measure advertising campaign performance
• Attribute purchases or other events to advertising campaigns
• Prevent advertising fraud or abuse
• Understand website and advertisement interactions
• Optimize marketing campaigns
• Provide or measure interest-based or targeted advertising where permitted

We may disclose personal information to third parties when reasonably necessary to operate Purezae, fulfill purchases, provide customer service, conduct advertising or comply with applicable requirements.

Categories of recipients may include:

• Shopify and ecommerce technology providers
• Payment processors and payment service providers
• Shipping, fulfillment and logistics providers
• Customer service providers
• Advertising providers, including AppLovin where applicable
• Analytics, measurement and attribution providers
• Security and fraud-prevention providers
• Technology and website service providers
• Professional advisers where reasonably necessary
• Government authorities or other parties when required by applicable law or valid legal process

We may also disclose information in connection with a merger, acquisition, financing, restructuring, sale or transfer involving some or all of our business or assets, where permitted by applicable law.

Depending on the technologies used on our website and the privacy laws applicable to you, certain disclosures of personal information to advertising providers may be considered a “sale,” “sharing,” or processing for targeted advertising , even when personal information is not exchanged directly for money.

Where applicable law gives you the right to opt out of these activities, you may use applicable privacy or data-sharing controls made available on purezae.com.

You may also contact:

Where required by applicable law and supported by technologies used on our website, recognized browser- or device-based privacy preference signals may also be treated as an applicable opt-out request.

Depending on your location and applicable law, you may be able to manage certain cookie, advertising, analytics or data-sharing preferences through privacy controls made available on our website.

You may also adjust certain browser or device settings relating to cookies, tracking or advertising preferences.

Disabling some technologies may affect certain website features or functionality.

If you choose to subscribe to Purezae marketing emails, we may send you product information, new collection updates, home organisation ideas, store news, offers and other marketing communications.

You may unsubscribe from marketing emails by using the unsubscribe option contained in the applicable marketing message.

Order confirmations, shipping updates, customer service communications, return information and other transactional messages are separate from marketing communications and may still be sent when necessary to provide our services.

Purezae may retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business purposes.

These purposes may include:

• Fulfilling orders
• Providing customer support
• Maintaining transaction records
• Processing returns or refunds
• Preventing fraud
• Resolving disputes
• Satisfying applicable legal obligations

Retention periods may vary depending on the type of information, the reason it was collected and applicable requirements.

We use reasonable administrative, technical and organizational safeguards designed to help protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no method of internet transmission, website operation or electronic storage can be guaranteed to be completely secure.

Depending on the state in which you reside, the privacy laws applicable to you and the nature of your request, you may have certain rights concerning your personal information.

These rights may include the ability to:

• Request access to certain personal information
• Request information about categories of personal information collected or disclosed
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request a portable copy of certain personal information
• Opt out of certain sales or sharing of personal information where applicable
• Opt out of certain processing for targeted advertising where applicable
• Limit certain uses or disclosures of sensitive personal information where applicable
• Appeal certain decisions concerning privacy requests where applicable
• Exercise applicable privacy rights without unlawful discrimination

Privacy rights are subject to applicable legal requirements, exceptions and verification procedures.

California residents may have additional privacy rights where applicable, including rights relating to access, correction, deletion and certain disclosures or uses of personal information.

Where applicable, California consumers may also have rights to opt out of certain sale or sharing of personal information and to limit certain uses or disclosures of sensitive personal information.

To submit a request relating to your personal information, please contact Purezae using the information below.

Please provide enough information for us to understand your request.

We may request additional information when reasonably necessary to verify your identity, protect your information or confirm that you are authorized to submit the request.

Where permitted by applicable law, an authorized agent may submit certain privacy requests on your behalf.

We may request information reasonably necessary to verify the agent's authority and the identity of the individual whose information is involved.

Depending on applicable law, you may have additional rights concerning certain categories of sensitive personal information.

If you have questions about how information relating to you is processed, or wish to exercise an applicable right concerning sensitive personal information, please contact:

Purezae is a general-audience home essentials and household products store. Our website is not designed or directed specifically toward children.

We do not knowingly seek to collect children's personal information in violation of applicable law.

If you believe personal information relating to a child has been provided to us inappropriately, please contact service@purezae.com .

Our website may contain links to websites, applications, platforms or services operated by third parties.

Purezae does not control the privacy practices of independent third-party services. We encourage you to review the applicable privacy information before providing personal information to those services.

We may update this Privacy Policy from time to time to reflect changes in our website, technologies, service providers, business practices, advertising services or applicable requirements.

When this Privacy Policy is updated, the revised version will be posted on this page and the “Last Updated” date may be changed accordingly.